Why We’re Not Adding a Sphinn It Button to Our Blog

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  • July 23, 2007

I’m sure most of you read that headline and said “What’s a Sphinn it button?” Which is exactly the reason we’re not adding one to the blog.

Sphinn.com is, according to the website, “a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others”.

A Sphinn it button, if placed here, would allow you to click on it and cast your vote for this post as a newsworthy search marketing topic.

Think Digg.com for search marketing. It’s a fantastic idea and a great website that is garnishing a lot of attention and praise in the search marketing arena. I believe in the concept as well as the site, heck I’ve even subscribed to the RSS feed.

Which again, is the reason we’re not adding a sphinn button to the blog. You, our loyal and dear reader, are not like me (one me is enough thank you) and you probably could give a rat’s hind end about the ins and outs of search marketing. After all you have a business to run! You don’t have time to become a search marketer, which is probably the reason why you’re here. You are the type of person we want here, the business owner or person in charge of marketing for your company, that wants to take a peak around, see what we’re up to, and maybe get some advice.

We’re not running a blog for search marketers. The search marketing industry at large, much like the design community at large, needs to stop speaking to ourselves and start communicating and educating the business community at large.

Which is exactly the reason why we’re not adding a Sphinn button to our blog.

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